The role of the Domain Name System in the development of new Internet services The Domain Name System is nearly 20 years old. New Internet services place new demands on it. It has been common in the past to satisfy demands on the DNS by exploiting loopholes in its specification. We propose that a more-sound implementation technique for a new service would be a combination of using a new top-level domain (TLD) and using that TLD to identify the principal service type, so that it would not be confused with existing services such as the World Wide Web or email.